What Is a Wedding Content Creator? (And Why You’ll Want One on Your Big Day)

Lake Tahoe wedding content creator

In the age of Instagram Reels and TikTok trends, weddings aren’t just about the photos and videos you get months later—they’re about reliving the joy in real-time. That’s where a wedding content creator comes in.

You may have seen this term floating around online and wondered, What does a wedding content creator actually do? Let me break it down and show you why this is one of the most-loved additions to modern weddings.

So… What Is a Wedding Content Creator?

A wedding content creator captures candid, behind-the-scenes (BTS) footage of your wedding day—usually on an iPhone—and delivers ready-to-share content within 24 to 48 hours.

Unlike your photographer or videographer, who focuses on curated imagery and edited films, I’m there to document the unfiltered, emotional, silly, and joy-filled in-between moments as they happen. Think of me as your professional + bestie with an iPhone, always ready to capture those "omg" moments you’ll want to watch (and rewatch) on your honeymoon.

How Is This Different From a Photographer or Videographer?

You absolutely still want your photographer —they’re capturing the artful, timeless images that will hang on your walls for decades. But a content creator fills a different role.

A few of my favorite & trusted Lake Tahoe wedding photographers to work with are”

While both videography and content creation are beautiful art forms of capturing your love story, here’s what sets wedding content creation apart from videography:

  • Instant Gratification: You’ll receive vertical phone photos, raw videos, and ready-to-post Reels within 24–48 hours.

  • Real & Relatable: It’s the tears, laughter, champagne pops, dance floor twirls, and all the candid moments you didn’t know you needed.

  • Social-Ready Content: Perfectly framed for Instagram, TikTok, and stories—no resizing or editing necessary.

  • Extra Coverage: I’m often capturing from angles your media team isn’t focused on (like you hyping up your girls while your photographer is staging flatlays).

Watch the recap of C & J’s Lake Tahoe wedding day!

Why Couples Are Obsessed with Wedding Content Creation

If you’ve ever looked back at a favorite memory and thought, I wish I had a video of that, you already get the magic of this.

Here’s why so many 2025 couples are adding a content creator to their vendor team:

  • You get to relive the day right away. No waiting weeks to see a sneak peek.

  • You can be fully present. I’ll capture the moments you miss while you’re busy living them.

  • It tells the full story. The glam, the getting ready, the giggles, the "we just did that!" walk down the aisle.

Lake Tahoe wedding photography



My Wedding Content Creation Process

When you book with Captured by Elle Larson, we’ll start with a planning call to talk timeline, your vibe, must-have shots, and any trends or ideas you love. I’ll be by your side on wedding day capturing everything from your first coffee to your final spin on the dance floor.

What you’ll receive:

  • All raw phone content (AirDropped or shared in a private folder)

  • 1-4 edited Reels or TikToks (depending on package)

  • 24–48 hour delivery so you can post, watch, and relive the day while the high is still fresh

I’m there to help you stay present while knowing your memories are being captured in a fun, authentic way.

When to Book Your Wedding Content Creator

Most couples are booking their wedding content creator 6–12 months in advance, especially for popular 2026 dates. If you’re planning a Lake Tahoe or Reno wedding and want BTS coverage that feels like you—let’s chat!

Ready to capture the magic of your wedding day—unedited, unfiltered, and unforgettable?

📩 Inquire now to reserve your date.

Lake Tahoe wedding photographer